Standard Text & Data Messaging Rates Apply. No purchase necessary. Contest closes when the final celebrity Ummm is guessed correctly. There are three (3) prizes to be won per station, consisting of $5000.00 CAN, $7,500.00 CAN, and $10,000.00 CAN. Winners will be contacted and required to complete an EFT authorization form and provide a void cheque or equivalent banking information for prize payment. Prize funds will be distributed by Electronic Funds Transfer (EFT) and may take up to eight (8) weeks to process following receipt of all required documentation. Contest open to residents of Canada who have reached the age of majority as of the date of entry and who reside within the listening range of the Station, who have not won any prize on air within the last 30 days or won a prize with a value exceeding $1,000 in the last 6 months. Odds of winning depend on number of eligible entries received and criteria winners are being chosen with. Must correctly answer a mathematical skill-testing question to win.