In a victory for moviegoers and community advocates in Etobicoke, Cineplex has confirmed that its Queensway location will remain open, quashing fears of demolition amid a controversial redevelopment proposal.
Cineplex spokesperson Alannah O’Farrell confirmed with CityNews this week that the company installed two exterior banners outside the building to signal its continued commitment to the area.
“The theatre has always been more than a place to just watch movies, it’s an entertainment and social hub for family outings, date nights and fun times with friends,” said O’Farrell on behalf of Cineplex.
Cineplex was able to renew its existing lease at the site, one of the largest and busiest theatres in the Greater Toronto Area (GTA).
“We’ve heard the community’s concern about the future of [the] Cineplex Queensway & VIP Cinemas site and wanted to reassure our guests we are not going anywhere anytime soon,” said Michelle Saba, Vice-President of Communications. “We have long-term lease options for the next two decades and appreciate the community’s support.”
Located at 1025 The Queensway, the Cineplex Cinemas Queensway & VIP has been a staple of the community since opening in 2001.
Community voices spark change
The future of the theatre was thrown into uncertainty earlier this year when the City of Toronto approved a massive development plan for the site. The proposal included 10 condo towers ranging from 18 to 46 storeys, with over 4,000 residential units and commercial space.
The plan sparked immediate backlash from residents concerned about the loss of the Cineplex Queensway venue and the impact of increased density on local infrastructure.
In response, a Change.org petition titled “Save Cineplex Cinemas Queensway (Etobicoke) from being demolished!” was launched in September 2024. It quickly gained traction, amassing over 14,700 signatures to date.
Cineplex’s decision to renew its lease — reportedly with up to 20 years of options — was met with celebration online.
“I am so happy to hear this. My heart was broken worrying about its potential demise,” one resident wrote in a community Facebook group. Another added, “Now everyone must continue to go and support it.”
Cineplex is offering $5 general admission tickets and $5 popcorn this weekend to celebrate the announcement.