No purchase necessary. Contest closes when the final celebrity “Umm” is guessed correctly. There are twenty (20) prizes to be won, consisting of $1000.00 CAN. Prize will arrive in the form of a cheque in the mail, and can take up to six (6) weeks to arrive. Contest open to residents of Toronto and the GTA who have reached the age of majority as of the date of entry and who reside within the listening range of the Station, who have not won any prize on air within the last 30 days or won a prize with a value exceeding $1,000 in the last 6 months. Odds of winning depend on number of eligible entries received and criteria winners are being chosen with. Must correctly answer a mathematical skill-testing question to win. Visit for more details.